San Miguel Oktoberfest returns to Okada Manila

As October draws near, San Miguel Oktoberfest is set to bring beer, food and live music back to Okada Manila, kicking off its 2026 nationwide celebration on September 26.

Now on its 43rd year, the annual beer festival will take over Okada Manila’s Crystal Pavilion for a day of specially crafted brews, food offerings and live entertainment.

San Miguel Oktoberfest traces its roots to a radio station-led street party in 1982 and has since grown into a nationwide celebration centered on beer, food and music.

At this year’s Manila kickoff, guests can sample specially crafted brews, visit the SMB Draft Beer Truck and try beer-based creations, including a half-and-half cocktail combining San Miguel Cerveza Negra and San Miguel Cerveza Blanca.

The brews will be paired with a selection of gourmet bar bites as local bands Progeny, The Dawn, Freestyle, Lola Amour and December Avenue take the stage.

SML DJ Spin-off Champion DJ Chelsea will also perform, adding to the evening’s entertainment.

Guests can likewise bring home limited-edition San Miguel Oktoberfest merchandise, including caps, hats, shirts and jackets, available at the on-site SMB merchandise store.

Tickets are priced at ₱1,500 through Ticketmelon. Each ticket comes with two San Miguel beers of choice and a tasting of SMB’s specially crafted brews.

Following the Okada Manila kickoff, San Miguel Oktoberfest will continue with nationwide events in Batangas on October 3, Tuguegarao on October 10, Pampanga on October 17, and Manila, Iloilo and Agusan del Sur on October 24.

The annual celebration brings together beer, food and music in one of San Miguel Beer’s biggest consumer events of the year.

For event schedules, promotions and updates, follow San Miguel Oktoberfest on Facebook.

For persons 18 years old and above only. Drink responsibly.