Globe Business widens PH HoReCa reach with digital solutions

As the Philippine hotel, restaurant, and café (HoReCa) industry embraces digital transformation, Globe Business is expanding its footprint by offering technology solutions designed to help hospitality and food service businesses improve customer experience, strengthen cybersecurity, and enhance operational efficiency.

The company said the industry’s digital shift is being fueled by the continued growth of medical and wellness tourism, MICE (Meetings, Incentives, Conferences and Exhibitions), experiential travel, and the rising “workation” lifestyle, prompting businesses to invest in more personalized and seamless guest experiences.

Globe Business noted that 87% of Filipino consumers now expect personalized customer experiences, while cyber threats targeting the hospitality industry have increased by 325%, making cybersecurity an increasingly important business priority. The company added that automation of routine processes such as reservations and billing also helps businesses address labor shortages while allowing staff to focus on guest service.

To support these evolving needs, Globe Business is promoting what it calls “Intelligent Transformation,” an integrated approach that combines cloud technology, data analytics, cybersecurity, and reliable connectivity to modernize hospitality operations.

By integrating guest data with AI-enabled applications and real-time analytics, hotels, restaurants, and cafés can deliver more personalized services while replacing fragmented legacy systems with a unified digital infrastructure.

“Today, the most successful hospitality businesses rely on how effectively a company integrates every digital touchpoint of the guest journey,” said Marlon Cruz, Head of Consulting and Architecture at Globe Business. “Intelligent Transformation helps organizations establish technology as a strategic asset that supports employees, safeguards guest data, and drives sustainable revenue.”

Globe Business highlighted these digital strategies during MyKar Events Inc.’s 9th Hospitality Summit and 5th Food and Beverage Summit, where industry stakeholders discussed how connectivity, cloud services, and cybersecurity are becoming essential to delivering better guest experiences.

The company said it remains committed to supporting the Philippine hospitality and food service sector through digital solutions that enable businesses to adapt to changing customer expectations and sustain long-term growth.