TripAdvisor’s ‘Best of the Best’ names Palawan among World’s Top Trending Destinations in 2024

One of the country’s crown jewels, Palawan, bags another prestigious accolade, this time as one of the Trending Destinations in the World for 2024 on TripAdvisor, the world’s largest travel site for travel deals and reviews.

This latest recognition comes on the heels of Palawan’s back-to-back global citations in 2023 as one of the World’s Most Desirable Countries for Adventure, to Travel + Leisure’s top Islands, to Condé Nast Traveler’s Most Beautiful Places in the World and Top Readers’ Choice, cementing the continued winning streak of the island’s enduring appeal as a sought-after travel destination.

“As Palawan continues to turn heads and warm hearts across the globe, this latest accolade from TripAdvisor is but a testament to the island’s timeless allure. *Ensuring the sustainability of Palawan’s tourism development and promoting an enhanced tourism experience for travelers is of utmost importance which is why the national government is engaging in collaboration and partnership with the local government units of Palawan,” Tourism Secretary Christina Garcia Frasco said of the global citation, citing sustainable practices, conservation efforts and community engagement initiatives as integral components of ensuring that Palawan’s natural heritage is preserved for generations to come.

“We could not be more grateful to the travel community for placing Palawan at the forefront of global travel trends. This singular achievement motivates us to maintain our commitment to sustainable tourism and showcase the beauty of Palawan to the world. Further to this, Palawan’s winning streak on TripAdvisor will certainly have a positive impact on its tourism industry. With the global recognition, the island is poised to attract a surge in visitors, providing a boost to the local economy and reinforcing Palawan’s position as a top-tier travel destination,” the Tourism Chief added.

Renowned for its unparalleled natural beauty and unique charm, Palawan boasts some of the country’s pristine and crystal-clear turquoise waters, lush tropical landscapes, and idyllic white-sand beaches. The island destination has long been celebrated for its responsible and sustainable tourism practices while preserving its natural heritage and biodiversity.

A slice of heaven

The island’s recognition by TripAdvisor solidifies its status as a must-visit destination for global explorers seeking an immersive and unforgettable experience. TripAdvisor’s recognition reflects the island’s ability to captivate the imagination of travelers seeking unique and awe-inspiring experiences.

TripAdvisor’s Trending Destinations list is highly anticipated each year, influencing travel decisions for millions of users. Travelers praise Palawan as “a slice of heaven, a sliver of an island that teems with exotic wildlife, quaint fishing villages, and UNESCO World Heritage Sites.” Among the destinations that resonated with TripAdvisor users include the endangered animals at the Calauit Game Preserve and Wildlife Sanctuary, the Japanese shipwrecks of Coron Island, regarded as one of the best dive sites in the world, and the Puerto Princesa Underground River.

Travelers’ Choice Awards Best of the Best winners are destinations whose hotels, restaurants, and things to do received a high volume of above-and-beyond reviews and opinions from our community over a 12-month period. Fewer than 1% of Tripadvisor’s 8 million listings are awarded Best of the Best, signifying the highest level of excellence in travel.

A digital travel guide behemoth, TripAdvisor is renowned for its discerning users and comprehensive reviews. It annually curates a list of destinations that capture the attention and admiration of travelers.

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